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Ayoba-Yo and others in Sprinboard on wood

Ayoba-Yo selected to participate in the Springboard Incubator program

May 20, 2018

What is Springboard?

Springboard is a platform within Kraft Heinz dedicated to nurturing, scaling, and accelerating growth of disruptive U.S. brands within the food and beverage space. It seeks opportunities to develop brands with authentic propositions and inspired founders. This is Springboard's inaugural year and we are proud to announce that Ayoba-Yo has been selected to participate! Over 200 companies applied and after a few rounds of interviewing, as well as a live pitch (Shark Tank style), Kraft Heinz was able to recognize the potential of Biltong & Droewors and Ayoba-Yo was chosen along with 4 other premium products.  

"We are excited to kick off our program with a group of great founders, amazing and purposeful products, that we wholeheartedly believe will succeed in the marketplace," said Sergio Eleuterio, General Manager of Springboard Brands.

Over the course of the next 16 weeks, we will travel back and forth from Washington, DC to Chicago, where we will participate in a dynamic program composed of learning, infrastructure access, and mentorship. 

Who was selected for Springboard?

Ayoba-Yo introduces a high quality, nutritious, and delicious alternative to traditional beef jerky and meat sticks, known as Biltong & Droewors. Our products are made with a 400 year old method which starts with premium cuts of beef that are marinated and air-dried for up to fourteen days! The result is a beef snack that is tender, savory, and sugar-free, with no shortage of flavor.

The other companies selected include: Cleveland Kraut, a bold brand, grounded in and proud of its Cleveland heritage, dedicated to serving the great tasting healthy fermented foods at a fair price. 

Kumana, who is best known for its signature Venezuelan-inspired Avocado Sauce.

Poppilu, a truly irresistible, mouth puckering, high-antioxidant, citrus lemonade.

And Quevos, salty and crunchy egg-white chips, that are low in carbs and fat, and packed with protein. 

We here at Ayoba-Yo are beyond excited and ready to accelerate our growth and introduce all of America to the most premium versions of Biltong, Droewors, and Boerewors available! 

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